- Lori Ann Tulugak makes TikTok about life in Nunavut, particularly Inuit food cultures such as caribou stew and maqtaaq.
A mother of three and self-taught baker who creates videos about Nunavut life, particularly Inuit food, was chosen as one of 30 participants in Canada’s first TikTok Accelerator program for Indigenous creators.
“It’s just exciting,” said Lori Ann Tulugak, who lives in Naujaat and has created videos about caribou stew and maqtaaq, a traditional Inuit dish made of the raw whale. The TikTok Indigenous accelerator program, which began on November 8, provides:
- Mentoring, customized skills-based education sessions.
- Hands-on exercises.
- Connections with professional industry experts and peers.
Tulugak said she is learning about media career building, technical training, social responsibility, and digital wellness. Lindsay Lynch, TikTok Canada’s director of creator partnerships and community, described an accelerator program aimed at Indigenous content creators as the “natural next step” for the social media platform.
It hosted a virtual event for the Indigenous community in June as part of National Indigenous History Month. Since then, it has organized monthly webinars focused on best practices and content strategy for Indigenous creators. “We know the power of discovery on TikTok it’s a launchpad for creators, and their careers, a place where new talent is also discovered fan bases are cultivated,” she explained in an email.
“TikTok can open doors to real-world opportunities both online and offline the platform, providing a safe and inclusive space for Indigenous creators to tell their stories and share their cultural heritage with new audiences around the world.”
The Indigenous accelerator program, according to Tulugak, is also an essential source of support for Inuit and other Indigenous content creators because they share their culture and traditions with the rest of the world. “It’s significant because we are important too also; I would like people to understand that we do also exist that we do have our ways,” Tulugak said.
The program will continue until December 17.
Source: CBC News
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