Nunavut Post

Sunday, December 5, 2021

Raine Maida of Our Lady Peace release his band’s NFT album

band's NFT album

Key Takeaways;

  • Raine Maida swears he’s not trying to be an “overprotective dad,” but he’s extra protective when it comes to his son’s music career.

The Our Lady Peace frontman says he’s nearing the end of work on Rowan, his 17-year-old son with wife and singer Chantal Kreviazuk, and hopes to have it finished by Christmas. However, he advises the young singer not to rush into releasing his work, which he describes as “(Frank) Sinatra meets Frank Ocean.”

“You can’t get into the business at a young age,” Maida said recently.

“You only get one shot at that purity, and the further you can ride it, the better off you will be in the long run. But, unfortunately, it’s difficult to recover from if it’s disrupted or infected early on.”

When Maida was a student at the University of Toronto, he was a band member that became Our Lady Peace. They went on to become one of Canada’s most successful alt-rock acts of the 1990s and 2000s, with singles such as “Innocent,” “Is Anyone Home?” and “Superman’s Dead.”

Since then, listeners’ music consumption habits have changed dramatically, with physical album sales plummeting and music streaming services paying a fraction of a cent per play.

“The music industry is volatile right now,” Maida said. “I just want him to be an artist for as long as he can because it changes completely once you put yourself out there, especially for young kids with TikTok and social media.”

When it comes to the most recent technological advancements, Maida is far from a Luddite. His band is releasing “Spiritual Machines II,” their first album in nearly four years, as a non-fungible token (NFT) more than a month ahead of its traditional release.

NFTs are based on the concept of cryptocurrencies such as Bitcoin and allow creators to sell “one-of-a-kind” digital art or individually-numbered digital collectibles.

Maida, a consultant for blockchain music company Sing, stated that the album would be released on the company’s digital marketplace the week of December 13. The NFT version will include demos, remixes, personalized video messages, and a key to unlock additional content in the future.

Source: Airdrietoday News

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