Nunavut Post

Thursday, November 30, 2023

Artist Soncho Austin is developing the Canadian Musician Series of Trading Card NFTs

Artist Soncho Austin

Key Takeaways:

  • Soncho Austin, a local Indigenous artist, is on a mission to promote Canadian musicians and aims to use the proceeds from his work to encourage Indigenous reconciliation.
  • The musician receives all of the proceeds from the sale of the super rare and the first gold.

Austin, 30, has been drawing since he was old enough to hold a crayon and hasn’t stopped since. “My grandmother had framed my first picture from when I was three.” “It’s a green scribble that’s supposed to be a fire truck,” Austin smiled.

“Throughout high school, I took art, and it was the class in which I excelled However, after high school, I struggled for about ten years to make a living with my art, which is extremely difficult Austin said.” Austin’s wife encouraged him to devote his full time to art a few years ago. He was skillful in Photoshop and began sketching digitally. 

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He approached some rappers in Calgary and offered free cover art, and he received more requests for the same. Austin’s “bread and butter” is digital album artwork, but he also does pet portraits. Austin began his debut collection, a Canadian musician series of trading card NFTs, by using his graphic design connections and reaching out to musicians all over the country.

Austin creates multiple versions of each card. The silver version has ten editions, the gold version has three, and the super rare card has only one edition. Austin’s first card was for Dougie, a local rapper who has been making music for three years and has over 150,000 Spotify streams. Dougie will release his debut album at the end of this year.

“The NFT stuff Soncho is doing is pretty new to me, but I am always interested in learning new things, so I am excited to be a part of it,” Dougie said.

Austin is half Native American; his grandfather was a member of the Plains Cree Tribe. So everything that has come to light about residential schools has struck a chord with him, he says. Austin says he had like to use some of the earnings from his Canadian musician NFT card sales to help fund more Indigenous education in the city.


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